Privacy Policy
Last updated: August 2026
This privacy policy explains how Maddey collects and uses personal information through this website and when you contact or work with me.
Who is responsible for your information?
Maddey is responsible for the personal information collected through this website.
If you have any questions about how your information is used, you can contact:
Business details: Maddey is a trading name of Bytecrafters Ltd. Registered in England and Wales. Company No. 15066402.
Information I collect
I may collect information when you contact Maddey, request a conversation or subscribe to receive emails.
This may include:
- your name
- email address
- company name
- information about what you would like help with
- your preferred day or time for a conversation
- anything else you choose to include in your enquiry
- your marketing preferences
The website may also collect limited technical information to understand how the site is being used.
Contact and conversation requests
If you submit a form or contact Maddey, I will use the information you provide to:
- respond to your enquiry
- arrange a conversation
- understand what you are looking for help with
- prepare a scope or proposal where appropriate
Depending on the nature of your enquiry, this information is used because it is necessary to take steps at your request before potentially working together, or because Maddey has a legitimate interest in responding to business enquiries.
Submitting an enquiry does not add you to the Maddey marketing list unless you separately choose to opt in.
Marketing emails
If you choose to receive occasional emails from Maddey, I may use your email address to send practical ideas about operations, people, processes and running a growing business.
Marketing consent is optional and separate from contacting Maddey about services.
You can unsubscribe at any time using the unsubscribe option in an email or by contacting:
Where marketing is based on your consent, you can withdraw that consent at any time.
Analytics and cookies
This website uses privacy-friendly analytics to help understand how people use the site.
Where any analytics or other technology requires non-essential cookies or similar technologies, you will be given the appropriate choice before they are used.
Essential cookies may be used where they are necessary for the website to function correctly.
Who I share information with
Maddey may use trusted service providers to operate the website and business.
These may include providers used for:
- website hosting
- form submissions
- email delivery
- mailing lists
- analytics
- business administration
These providers may process information on Maddey's behalf where necessary to provide their services.
I do not sell your personal information.
How long I keep your information
Personal information is kept only for as long as it is reasonably needed.
As a general approach:
- enquiry information will be reviewed and deleted when it is no longer needed
- if an enquiry leads to client work, relevant information may become part of the client record
- client and financial records may need to be kept for longer to meet legal, accounting or contractual requirements
- marketing information is kept until you unsubscribe or it is no longer appropriate to keep it
Your rights
Depending on the circumstances, UK data protection law may give you the right to:
- ask what personal information Maddey holds about you
- ask for inaccurate information to be corrected
- ask for information to be deleted
- ask for the use of your information to be restricted
- object to certain uses of your information
- withdraw consent where consent is being relied upon
- request certain information in a portable format
If you would like to exercise any of these rights, email:
Your right to object
You have the right to object to your personal information being used for direct marketing.
If you ask Maddey to stop sending you marketing, your information will no longer be used for that purpose.
Complaints
If you have a concern about how your personal information has been handled, please contact Maddey first so I can try to resolve it.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Changes to this policy
This policy may be updated if the website, services or way Maddey uses personal information changes.
The latest version will always be available on this website.